10 Reasons Your Website is Losing Sales
Do you look at your website and say “You are so pretty, but why are you making me lose customers?” If you are looking at your Google Analytics and seeing people dropping off your website, then you need...
View ArticleImproving Online Shopping Experience Part 1: Promote Your Online Presence
Online shopping has grown substantially in the past 16 years with leaders such as Amazon and Ebay. The online user experience has changed, providing multitudes of products and easy payment processes....
View ArticleImproving Online Shopping Experience Part 2: Instil Confidence in Your Customers
Instil Confidence in Customers It’s important to make customers feel like they can trust you and your brand. Displaying clear policies, trust certificates, good reviews, security badges, and contact...
View ArticleImproving Online Shopping Experience Part 3: Enhance Your Product Being Found
Enhance Your Product Being Found Customers need to able to find your products easily no matter what page they are on. You cannot guarantee that a customer will start browsing from your home page...
View ArticleImproving Online Shopping Experience Part 4: Enable the Customer to Decide
Inform and reinforce the customer’s buying decisions by offering in-depth product information. Make sure to include the following: Product name: should contain relevant keywords Images: Clear, high...
View ArticleImproving Online Shopping Experience Part 5: Reduce Shopping Cart Abandonment
There are a million reasons why, but trying your best to improve user experience and prevent the preventable will close the gap a little more from a browser to a buyer. The shopping cart is one of the...
View ArticleImproving Online Shopping Experience Part 6: Keep Registration Short and...
Quick and easy is the key for the registration process. Forcing long registrations is one main reason why users don’t complete purchases. For registered customers, allow them to sign-in and provide...
View ArticleImproving Online Shopping Experience Part 7: Streamline Check-Out
In the seventh part of this article, it’s important to streamline your check-out process with relevant recommendations, a progress indicator, and an order summary and confirmation. Relevant...
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